The Southern California Portuguese Water Dog Club was established with these objectives in mind:

• To encourage and promote quality in the breeding of purebred Portuguese Water Dogs and to do all possible to bring their natural qualities to perfection.
• To urge members and breeders to accept the standard of the breed as approved by the American Kennel Club as the only standard of excellence by which Portuguese Water Dogs shall be judged.
• To do all in its power to protect and advance the interests of the breed and to encourage sportsmanship at dog shows, obedience, tracking, agility, water trials and other performance events applicable to the breed.
• To conduct sanctioned matches, specialty shows, obedience, agility trials and other applicable performance events under the rules of the American Kennel Club, and water trials under the rules of the Portuguese Water Dog Club of America, Inc.
• To educate the public about the breed and to promote education and social activities among Club members.